The Kangaroo Rewards Blog
Make your customers smile with tips on rewards programs, customer retention, and commerce in general.
Make your customers smile with tips on rewards programs, customer retention, and commerce in general.
Using marketing automation to increase customer satisfaction is the latest trend for businesses today. Why is marketing automation important? Why do you need marketing automation? Companies that implemented this strategy are reporting an 80 percent lead increase, and a 77 percent increase in conversions. The numbers speak for themselves—marketing automation makes life easier for you as a business by taking the bulk of the work off your hands, and works well for customers, too.
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Automation in marketing involves software that makes some marketing actions automatic and scheduled. Tasks such as e-mails, social media, and other web site actions can be performed by automation technology. This saves time, and makes tasks easier.
One of the major functions of marketing automation is to simplify routine organizational and marketing tasks. Automation helps eliminate time-consuming and repetitive manual processes, which increases productivity as employees can focus more of their time and effort on tasks that require more valuable monitoring.
Forms, calls-to-action (CTAs), and conversion pages are assets to a successful inbound marketing campaign, but the automated workflows are the key to tying them all together. If workers are manually performing repetitive, routine tasks, the risk of human error increases significantly. Automation creates a system of these activities, processes, and documentation. This allows for a smoother and more efficient workflow.
For your business to grow, you need to find a balance between gaining and retaining customers. Acquiring customers is exciting but can cost more than keeping existing customers. You can retain customers by utilizing marketing intelligence, as it provides relevant insight into customer intent. With automation, companies can predict customer needs and decisions, allowing them to act accordingly and more efficiently; moreover, marketing automation significantly increases customer retention by engaging at-risk customers as they’re slipping away and before it’s too late!
This form of marketing focuses on achieving high scores of customers satisfaction, which leads to better retention rates. If you can build lasting relationships with your customers, you will achieve repeat sales and word-of-mouth promotion, which is a powerful marketing tool of its own. Marketing automation also allows you to personalize your relationships with each customer, prospect, and lead through relevant strategies. These strategies include lead qualification, trigger campaigns, nurturing, digital footprint analysis, lead scoring models, sales, marketing alignment, and more.
To have a successful marketing campaign you will need measurable data, gained through precise tracking and monitoring. Automation software can help track marketing expenditures and monitor responses to your campaigns based on specific parameters.
Gather all your contacts in one place and import them into your marketing automation software. You can organize each group into segments that are valuable for your business.
Gain a deeper understanding of your audience and find out which way is the most effective method to reach them. Pay attention to demographics, interests, geography/location, and the technology they use to visit your web site.
This step makes it easy to enter the contact database you built by setting up forms to capture new leads. The main goal is to make sure your forms are capturing people’s information, as you will need it to build your e-mail list.
You can send welcome e-mails, qualification e-mails, reactivation e-mails, trial e-mails, onboarding e-mails, newsletter e-mails, and more. This is where you can find out what drives results.
Gated content is defined as any content readers obtain in exchange for giving you their e-mail address. This kind of content includes e-books, whitepapers, and reports, that bring value to readers.
This step is about making touchpoints and interactions to enable, activate, and convert leads into customers.
Data provides insight into what’s working, and what isn’t, and can show you where the best place is for you to invest your resources and make changes. Metrics you should focus on and include the total number of contacts, number of people in each database segment, e-mail open & click-through rates, blog and web site engagement, social media critics, unsubscribe rates, and conversion rates.
If you want to grow your customer base, marketing automation can go a long way. This software can provide you with many benefits that save you time, put your investment to good use, and achieve qualitative results. Kangaroo Rewards’ marketing automation software can help you attract, engage, and retain customers and requires minimal effort on your end. Plus, it’s effective and available at an affordable cost. When you start leveraging your own customer database, you’ll be amazed at the results—Kangaroo Rewards helps you engage your customers and foster better customer experiences. Contact us today to request a live demo and learn more about how we can help you launch your customer loyalty program. For more information about out plans and pricing, visit our web site.