The Kangaroo Rewards Blog

Make your customers smile with tips on rewards programs, customer retention, and commerce in general.

What Are the Benefits of Customer Loyalty Programs for Businesses?

A major part of sustaining a successful business is having a loyal band of customers by your side, at all times. That’s why you should never underestimate the importance of customer engagement to drive loyalty for a business or a brand. Word-of-mouth advertising, steady sales, increased consumer forgiveness, and a higher rate of referrals are all advantages of having loyal customer that can ultimately help to increase revenues. So, how can you take advantage of this opportunity and inspire loyalty within consumers? One method is to implement a customer loyalty program that rewards consumers for choosing to do business with your company, and that will keep them coming back. To learn more about customer loyalty marketing solutions and the benefits of customer loyalty programs, keep on reading.

Customer Acquisition & Retention

Customer loyalty solutions can be used to both acquire new customers, and retain existing ones. Nowadays, almost every industry is saturated with many businesses competing for customers; you will need to do something to set yourself apart from the rest. What better way to show customers you appreciate their loyalty and to attract new potential customers to your business than by showing them gratitude for choosing your company over your competition. 

Increase Sales

When you have a customer loyalty program that rewards customers based on how much they spend, how many times they visit your store or how many times they take any action to promote your brand, it’s bound to increase sales. Happy customers are more inclined to spend more at your business—it’s that simple. Take for instance a retail store that extends a 30% discount to customers who become a VIP by spending over a certain amount of money. Customers are more likely to choose that store over a competitor because their shopping decision is driven by the rewards awaiting them. 

Improve Brand Image

Creating a unique experience for your customers while shopping at your store contributes a large extent to the success of your brand. A fundamental part of this experience would be to put a customer loyalty program in place that will act like a main catalyst for customer engagement with your brand. That alone will create a buzz leading to more online attention and traffic, which can serve to improve your brand’s image.

Reduce Marketing Costs

Customer loyalty programs are meant to inspire loyalty in customers, and can help reduce the cost of marketing efforts when they’re successful. Consumers that are loyal to your brand are substantially easier to sell to, even concerning new products they’re not familiar with—once they trust your brand, they’ll be more open to trying new products as you release them. In addition, these loyal customers will serve as ambassadors and provide word-of-mouth advertising for your company among their family and friends, bringing in even more customers than before.

If you’re looking to launch a customer loyalty program for your business, you may want to check out a best-of-breed loyalty marketing platform that bundles all your needs in one solution. Kangaroo Rewards will help you attract, engage, and retain customers in an automated way, with minimal effort and at an affordable cost. Contact us today to request a live demo and learn more about how we can help you launch your customer loyalty program.

Written by Kangaroo Rewards on Thursday September 28, 2017

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