Make your customers smile with tips on rewards programs, customer retention, and commerce in general.
Loyalty is now an essential part of the eCommerce customer experience. We’ll show you how Shopify merchants can acquire new customers and retain more customers with a custom-branded loyalty program.
It’s no secret that since 2020, we’ve seen an online business boom and it’s showing no signs of slowing down. eCommerce sales are expected to hit 7.4 trillion by 2025! To ensure your business can stay ahead of the curve, it’s important to build a tribe of loyal shoppers now. Customers want to be rewarded for being loyal to your brand with one-of-a-kind experiences that aren’t found anywhere else.
Drive traffic and convert more sales like the big brands with the help of a customer loyalty program to keep customers engaged and motivated to buy more, more often. If you're ready to accelerate growth, redesign your brand, and separate your Shopify store from the competition, keep reading to learn why you need loyalty to inspire unforgettable customer engagement.
Social proof is imperative for the success of your business. People want to know that your brand is trustworthy and worth their hard-earned dollars. And since 92% of online consumers look at a product review prior to making a purchase, reviews could be the one thing that separates you from the competition. By making reviews visible on product pages, your customers will be more likely to increase their spending and venture into new releases.
The best time to grab feedback is when the experience is still fresh in your customer’s mind. The timeframe to request a review is dependent on the products your Shopify store is selling, however, studies have shown that waiting 14-21 days gives a customer enough time to receive and use their purchase. With automation, you can send a quick email or SMS request to encourage your customer to leave a product review.
Reviews require a bit of effort to make worthwhile for customers, so be sure to back your request with incentives. Instead of dollar discounts, offer points in exchange for their time. It’s an even tradeoff that can have long-lasting results for your store!
Your best customers are the ones that keep coming back. 80% of your eCommerce profits will come from just 20% of your customer base. Keeping that 20% happy with a solid retention strategy will yield rewarding results over time. Offering points and offers can incentivize positive behaviors that lead to increased visits, spending, and engagement. With loyalty, your Shopify store can issue points per dollar spent that can be redeemed for discounts on products or services. Points provide a goal - if shoppers can earn and spend with you they won’t go to a competitor's site (no matter how many times their ads show up!)
Sephora’s eCommerce platform does a great job of retaining customers with loyalty. They created a community of Beauty Insiders who get access to exclusive products, discounts, and offers based on their spend tiers. What makes Sephora’s program one of a kind is it allows for the customer to choose their own rewards with points they’ve earned on past purchases. By personalizing the experience, they’ve been able to retain over 25 million loyal brand ambassadors worldwide.
Offering loyalty points and rewards can help accelerate your eCommerce growth with retention tools just like Sephora uses.
Checkout is the most crucial part of the online shopping experience. While guest checkout can be useful for those wanting to make a one-time purchase, it stops you from acquiring valuable data to better understand your customers and their shopping habits. Reduce friction and cart abandonment by capturing customer information from the moment they land on your website.
69.5% of shopping carts are abandoned during an eCommerce browsing session. Streamlining your customer sign-ups by providing nudges at different checkpoints on your website can lead to higher conversions during the checkout process. Sign-up widgets and loyalty pages are useful tools to promote your loyalty program as visitors explore your Shopify store.
Even if a store visitor doesn’t complete a purchase, having a rewards program can help you reconnect with them by sending relevant marketing to keep them engaged. The ability to own your data can increase the chances of building better relationships with a customer, something that may not be possible for larger eCommerce stores. It’s a minor task that can have a major impact!
As the eCommerce industry continues to expand and change, one thing remains certain; the time to create lasting customer bonds is now. Implementing loyalty marketing to your Shopify store is a valuable strategy that will help retain and attract more customers, earn social proof, and convert more visitors into loyal shoppers.
To get started with a loyalty program for your Shopify store, install the Kangaroo app today.