Make your customers smile with tips on rewards programs, customer retention, and commerce in general.
The feeling of love is in the air and Valentine’s Day is near. Whether you personally partake in the festivities or not, this Hallmark holiday presents a fantastic opportunity to increase revenue and grow customer relationships. In 2020, Valentine’s Day spending reached over 27.4 billion USD. Without an engaging loyalty strategy, you could be missing out on a huge piece of the pie. But fear not! If you’re looking for last-minute ideas to accelerate growth this V-day, we have some loyalty hacks to attract, keep, connect and grow your business while maximizing your loyalty program’s potential
Valentine’s Day provides the perfect opportunity to attract new customers and great sales opportunities. Since this holiday is focused on couples and loved ones, there are numerous ways you can double traffic and boost average ticket values (ATV) using exciting rewards that your customers will love! With Valentine’s Day a few days away, consider running a month-long promotion that will encourage customers to come back even after the holiday is over. Make your promotions interactive and fun to get people participating.
Use social referrals to give incentives for sharing offers. Customers can receive double referral points when they share your Valentine’s Day promo with friends and family online.
A spa can offer a $75 gift card when customers book two massages the week of Valentine’s Day. This will give them an incentive to book quickly and will double traffic throughout the month.
A pet store can run a contest for the best pet picture submitted on your site. Have customers sign up for your mailing list and enter them into a raffle. The winner can get a free product or service before the end of the month, and this is a great way to populate your database with future customers!
Relationships take work and customer relationships are no different. During the season of love, don’t take them for granted. Even if your business isn’t centered around flowers and chocolate, Valentine’s Day tier rewards are a great way to surprise and delight customers with treats they’ll be sure to love. Think about how you want to reward your unique customers this month. Different offers will appeal to different people depending on where they are on their loyalty journey. A Platinum tier member will have different expectations than a Silver member, so keep this in mind when planning your promotions.
Reward your Platinum members with an exclusive offer of $50 off a purchase of $120 or more.
Customers who are nearing the next loyalty tier up can get 3x the points when they shop online on February 14.
A skincare brand can create a Gift with Purchase offer for a free trial size moisturizer with a purchase of $20 or more for Gold members.
Utilize your Branded App to show customers how close they are to leveling up to the next tier. This is an easy way for them to track their progress and engage with your business.
Just like any successful relationship, clear communication is key. Kangaroo Rewards provides you with the easiest and most effective marketing tools to connect with your customers. Use the Kangaroo marketing platform to send out tailored SMS messages to let existing customers know about upcoming promotions. Keep your messaging clear and be sure to remind them that your offers will be here for a limited time only. As the old adage goes - if you reward them, they will come!
Send a special Valentine’s e-Gift Card by SMS to customers with offers like 25% off a purchase of $50 or more.
Encourage walk-in customers to enroll in your loyalty promotion by offering a 100 point sign up bonus on Valentine’s Day. Once they’re in your database or CRM, you can start communicating with them instantly and they can begin earning rewards while they spend.
Connect with potential customers who are nearby with our Geo-targeting feature by giving them exclusive access to a Flash Sale. A coffee shop can use this feature to offer the first 15 people nearby a free pastry with the purchase of a regular coffee between 12-4pm.
In love and loyalty, consistency is the key to growth. When you’re consistent with your promotional efforts, customers will always come to your store or website first. Give your business a competitive edge by implementing a partner reward with yourself and another business. Customers can redeem an item or service with the other business when they shop with you. Best of all, the more often they shop, the more they’ll know what value you bring to their shopping experience. This will keep your business at the forefront of their mind and keep your relationship flourishing! 45% of people say they stop using loyalty programs because it takes too long to redeem points, so partnering with a brand you love will motivate customers to grow and earn points!
A spa can partner with a nearby hair salon to offer a $30 off coupon towards a service until the end of February. Conditions can include a spend-gate of $70 or more.
A restaurant can partner with a local bakery for a BOGO offer on a dozen pastries when customers order the week of Valentine’s Day.
A fitness retailer can partner with a gym to offer an Ultimate V-day Experience with discounted rates for an online training session. A one-hour session can be $25 for singles and $40 for couples when customers shop and redeem before February 28.
Valentine's Day is one of many opportunities to amplify customer relationships and bring increased value to your business. The more effort you put into your customer relationships the greater your business will be rewarded for years to come. Put your loyalty program to work and show your customers love all month long!
If you have any questions about how to implement your loyalty campaign, we are here to help! Please reach out to firstname.lastname@example.org or chat with support in your merchant terminal.
If you don’t have a loyalty program, it’s never too late to start one! Speak with a loyalty expert today and discover how your brand can connect, communicate and inspire customers with Kangaroo’s loyalty reward platform.