Make your customers smile with tips on rewards programs, customer retention, and commerce in general.
Fall has entered the chat and it's the perfect time to leverage your loyalty rewards program to attract and retain customers, and boost sales. Take a look at some key tips to help you squash your fall business goals.
The crisp morning air and the scent of pumpkin spice signify that fall is on the horizon. As we prepare to transition in this new season, there are two key tasks that every business owner should be focused on — attracting new customers and making existing ones feel appreciated. This fall, leverage your loyalty rewards program in a fun and authentic way to connect with your customers and boost sales. Take a look at some tips to help you squash your fall business goals!
Whether kids, college students, or faculty, Back to School is a great way for your brick and mortar business to connect with new customers and keep them coming back throughout the year.
Consider offering time-based student/faculty discounts during the week or on weekends depending on when your store sees the most traffic. For example, students and teachers save 15% on all regular-priced merchandise from Friday to Monday.
You can also implement promotions that can be used throughout the school year to keep your brand top of mind. For example, offering free baked goods with the purchase of a hot drink for students and faculty can be a great way to give high value to a low-ticket item by offering a gift-with-purchase. Many students are price conscious and budget savvy. By positioning them first during the fall months, you can provide high value and differentiate your business from competitors.
Redemption events are also a brilliant method of inspiring customers to spend in-store while using points they’ve earned while encouraging new customers to begin earning to take advantage of the rewards. This can be used in retail stores, restaurants, and e-commerce stores.
While most business owners focus their efforts on point accrual, it’s important to highlight point redemption to target mature or existing customers and direct them back to your store. These events can be weekly or weekend events where customers can redeem points for specific products or services. This is the perfect opportunity to push seasonal products that are leftover from previous months by creating a redemption catalog of items that can be redeemed with points. Hotels for example could use this time to offer guests a change of scenery by offering rooms with a view that can be redeemed with partial points!
Don’t forget the ability to redeem points in the reason your customers are coming to choose you! Redemption events motivate and support increased customer engagement and reward customers for their continued loyalty. Fall is a perfect time to encourage customers to spend some of those points they have earned in your business while simultaneously returning to shop for seasonal goods.
In today’s quick economy, many shoppers are looking for one-of-a-kind experiences offered by brands they love. Experiential rewards can be defined as rewards that enhance the larger customer experience beyond single transactions. Customers want experiences that are personal, shareable, and memorable.
Consider attracting new traffic by offering fall contests or raffles. A fun example could be offering loyalty reward members 10x bonus points when the temperature drops 55 F or lower. Another way to create key engagement points is to highlight your loyal customers with Members Week rewards. In a restaurant, diners can spin-to-win discounts on products like sparkling cider, pumpkin-flavored beverages, or seasonal appetizers.
Fall is a time for renewal and harvesting the work you’ve put into your business before the holiday rush. By implementing these simple fall-inspired reward ideas you can strengthen the connection between you and your customers. Keep them engaged by creating seasonal offers, rewards, and experiences based on their customer status and history. At Kangaroo Rewards our job is to reinvent how brands attract, keep, connect, and grow their business through loyalty. Book a demo to begin leveraging fall rewards in your loyalty program today.