The Kangaroo Rewards Blog

Make your customers smile with tips on rewards programs, customer retention, and commerce in general.

Improve Customer Loyalty with Social Media

Integrating social media into marketing strategies is more than just a trend for businesses today. There are many benefits to using these platforms to connect with prospects and customers. If you’re looking to build customer loyalty through social media and proactive communications, here are some …

Written by Kangaroo Rewards on Friday November 3, 2017

What Is a Coalition Loyalty Program and Why Is It Important?

What Is a Coalition Loyalty Program? A coalition loyalty program is a system that offers rewards to customers of two or more companies in exchange for allowing those companies to collect user data. These loyalty rewards programs are most commonly used by small- and medium-sized businesses …

Written by Kangaroo Rewards on Tuesday October 24, 2017

How to Improve Customer Loyalty and Satisfaction

Improving customer loyalty can be a tricky process, but there are many marketing strategies to increase customer loyalty and ensure the success of your business. If your company wants to enhance the customers’ overall experience with your business or brand and leave them satisfied with their …

Written by Kangaroo Rewards on Friday October 13, 2017

Why Is Customer Retention Important for Businesses?

Customer Lifetime Value Customer lifetime value is a key success element for any business. The higher the value the more profitable the business will be. Lifetime value is mainly driven by customer retention. The concept is fairly simple—customers who are happy with the products and services …

Written by Kangaroo Rewards on Friday September 29, 2017

What Are the Benefits of Customer Loyalty Programs for Businesses?

A major part of sustaining a successful business is having a loyal band of customers by your side, at all times. That’s why you should never underestimate the importance of customer engagement to drive loyalty for a business or a brand. Word-of-mouth advertising, steady sales, increased consumer …

Written by Kangaroo Rewards on Thursday September 28, 2017