The Kangaroo Rewards Blog

Make your customers smile with tips on rewards programs, customer retention, and commerce in general.

Why Is Customer Retention Important for Businesses?

Customer Lifetime Value Customer lifetime value is a key success element for any business. The higher the value the more profitable the business will be. Lifetime value is mainly driven by customer retention. The concept is fairly simple—customers who are happy with the products and services …

Written by Kangaroo Rewards on Friday September 29, 2017

What Are the Benefits of Customer Loyalty Programs for Businesses?

A major part of sustaining a successful business is having a loyal band of customers by your side, at all times. That’s why you should never underestimate the importance of customer engagement to drive loyalty for a business or a brand. Word-of-mouth advertising, steady sales, increased consumer …

Written by Kangaroo Rewards on Thursday September 28, 2017