The Kangaroo Rewards Blog

Make your customers smile with tips on rewards programs, customer retention, and commerce in general.

Accelerate Your Shopify Success with Loyalty

Loyalty is now an essential part of the eCommerce customer experience. We’ll show you how Shopify merchants can acquire new customers and retain more customers with a custom-branded loyalty program.

Written by Kangaroo on Thursday May 5, 2022

Why B2B eCommerce Should Be on Your Radar

Buying online is becoming increasingly common in the B2B world. For many brands and wholesalers, B2B eCommerce has become a crucial, if not the sole, source of revenue.

In this guest blog, the team at Pepperi have some insight into the benefits of B2B eCommerce that can help your business soar in 2022.

Written by Pepperi on Monday January 10, 2022

Fall Reward Ideas

Fall has entered the chat and it's the perfect time to leverage your loyalty rewards program to attract and retain customers, and boost sales. Take a look at some key tips to help you squash your fall business goals.

Written by Kangaroo on Thursday September 23, 2021

How Contests Can Help Your Business WIN BIG

What do Jeopardy, the Price is Right and Family Feud have in common? They’re BIG fun with BIG rewards! As a business owner, there comes a time when you need exciting new ways to surprise and delight your customer base. If you’re looking to attract new customers, keep your current ones and generate buzz around your biz, consider gamifying the customer experience with contests and games. Not only are they extremely fun and engaging but also a cost-effective acquisition method that’s guaranteed to get people hooked on your brand. Let’s explore some attainable examples of contests that will help convert visits into hard sales! 

Written by Kangaroo on Wednesday May 19, 2021

3 Smart Ways Brands Like IKEA Are Rewarding Eco-Friendly Behaviour

The tides are turning and sustainability is becoming a bigger initiative for many businesses. Creating an environmentally-friendly business is not only responsible, but it can also help grow your customer base. Studies have shown that as many as 66% of North Americans prefer buying products from eco-conscious brands. Implementing an eco-friendly rewards program to your customers can help your company flourish in more ways than one.

So without further ado, here are 3 smart examples of businesses taking ownership of their environmental footprint and inspiring customers and other businesses to do the same.

Written by Kangaroo on Tuesday April 20, 2021

Last Minute Loyalty Ideas that your Customers will Love!

The feeling of love is in the air and Valentine’s Day is near. Whether you personally partake in the festivities or not, this Hallmark holiday presents a fantastic opportunity to increase revenue and grow customer relationships. In 2020, Valentine’s Day spending reached over 27.4 billion USD. Without an engaging loyalty strategy, you could be missing out on a huge piece of the pie. But fear not! If you’re looking for last-minute ideas to accelerate growth this V-day, we have some loyalty hacks to attract, keep, connect and grow your business while maximizing your loyalty program’s potential

Written by Kangaroo Rewards on Friday February 12, 2021

Q&A with Kangaroo Rewards: Red Hot Customer Loyalty Trends

In today’s highly competitive business world, a loyalty program can be a crucial asset to a company’s success. Loyalty programs are now offered by most mainstream retailers, and with the rise of e-commerce, loyalty program adoption is expected to skyrocket in the next three years. According to The Neilson Company survey, 72% of consumers agree that all other factors being equal, they’ll buy from a retailer with a loyalty program over one without. In effect, any business that does not add loyalty to its spectrum of offerings will have lost to the competition.

Modern loyalty software is the most effective way to increase customer spend, drive traffic, and boost customer engagement. The collection of customer data and the ability to target and customize your rewards program based on any multitude of behaviors, whilst providing powerful incentives, motivates customers to spend more, more often.

Written by Kangaroo on Tuesday July 9, 2019

How to Launch Your Loyalty Program Like a Star

Image: 2020-02/webmini-star-1.png

Launching a loyalty program is the best way to maximize your customer relationships and not just transactions. Owning your customer data is the single most important step you can take, to retain and engage the customers that your advertising dollars have brought in. With every transaction, you will accrue valuable insights into your customers' unique purchase profile and the ability to personalize and reward their brand experience to generate more sales and boost engagement. 

Written by Kangaroo Rewards on Wednesday May 8, 2019