A well-designed loyalty program for stores can increase repeat purchases, boost customer satisfaction, and improve long-term revenue. But designing a great program is only half the battle — the other half is getting customers to know about it, sign up, and actually use it.
If you’re a retail store owner or manager, you already know how valuable foot traffic is. That’s why in-store promotion is one of the most powerful (yet underused) ways to drive awareness and enrollment in your loyalty program.
Here are proven tips to promote your loyalty program in-store and get more customers joining, engaging, and coming back for more.
1. Train Your Staff to Talk About the Program
Your frontline staff are your best loyalty program ambassadors.
Make sure every team member is well-versed in:
-What the loyalty program offers
-How customers can sign up
-How to earn and redeem rewards
Provide a quick elevator pitch staff can use at checkout: Hey, would you like to join our free rewards program? You’ll earn points for every purchase and get access to exclusive deals!
Consider incentivizing staff with internal competitions or bonuses for signups. When your team is motivated, customers feel the energy and enthusiasm — and that drives results.
2. Promote the Program at Checkout
The point-of-sale (POS) system is one of the most strategic places to promote your loyalty program for stores.
How to do it effectively:
-Use checkout prompts on your POS screen to remind staff to invite customers.
-Display signage near the register: “Join our Rewards Program — Earn Points on Every Purchase!”
-Print a call-to-action on receipts (e.g., “Sign up and earn 100 bonus points on your next visit!”)
With tools like Kangaroo Rewards, loyalty sign-ups can be integrated directly into your POS, making the process fast and seamless for both staff and shoppers.
3. Use In-Store Signage Strategically
Visual cues are essential to draw attention to your loyalty program. Use a variety of sign types placed at key locations in your store.
Effective signage includes:
-Door decals (“Earn points every time you shop! Ask us how.”)
-Counter displays at checkout
-Shelf talkers next to popular items (“Buy this today and earn double points!”)
-Digital screens displaying current rewards, contests, or referral promotions
Make your signage:
-Bold and clear
-Aligned with your brand
-Focused on the benefits of joining (freebies, points, VIP perks)
4. Offer a Signup Incentive
Sometimes, people need a little push to join.
Encourage sign-ups by offering an immediate reward:
-10% off their current purchase
-A small free gift or sample
-Bonus points or a free item on their next visit
This creates instant gratification and increases the likelihood they’ll join and return.
Pro tip: Make sure the incentive is easy to claim and highlighted wherever you promote the program.
5. Run In-Store Loyalty Events
Use your loyalty program to create a sense of community and exclusivity.
Host in-store events like:
-Double points weekends
-Members-only flash sales
-VIP early access shopping events
-In-store raffles or contests for members
These events don’t just encourage loyalty program signups — they drive foot traffic and sales too. Make sure to promote them with in-store posters and on your loyalty dashboard if you use a tool like Kangaroo.
6. Print Program Details on Shopping Bags
Your shopping bags are mobile billboards.
Print a quick pitch or QR code on your bags, like: Join our free loyalty program and earn rewards! Scan here.
Every time customers leave your store, they’ll carry a reminder of your program — and potentially share it with friends or family.
7. Collect Customer Info at Every Opportunity
One of the core goals of a loyalty program for stores is to build a customer database. Use every in-store interaction as a chance to collect key information.
Ways to do this:
-Ask for an email or phone number at checkout to register them
-Use tablets or QR codes in-store for self-enrollment
-Offer a quick survey with a reward
Once you have their info, you can use automated tools to send reward reminders, birthday offers, and personalized deals — increasing their lifetime value.
8. Use Gamification to Drive Engagement
Gamifying your loyalty program adds fun and excitement that keeps customers coming back.
Ideas include:
-Scratch-and-win reward cards
-Points-for-actions (e.g., points for writing a review or bringing a friend)
-Progress bars showing how close they are to their next reward
With Kangaroo Rewards, you can easily gamify your program and even offer personalized promotions based on customer behavior.
9. Promote Your Program During Slow Hours
Train staff to use slower periods to connect with customers and talk about the program in more detail.
Example: Hey, I noticed you’re a regular — we have a great rewards program that gives you points every time you shop. Want me to sign you up real quick?
These conversations feel more personal and less rushed, leading to higher conversion rates.
10. Display Social Proof and Testimonials In-Store
Customers trust other customers.
Display real quotes, photos, or stats in-store:
-“Over 5,000 members and counting!”
-“Sarah from Toronto earned a free gift after just 3 visits!”
-Showcase top rewards redeemed this month
Social proof builds trust and FOMO — two powerful drivers of action.
Turn Your Store Into a Loyalty Engine
A loyalty program for stores should feel like a natural extension of your in-store experience — not just an afterthought. By promoting it consistently and creatively inside your store, you can boost sign-ups, increase repeat visits, and build stronger relationships with your customers.
With Kangaroo Rewards, you can seamlessly integrate your loyalty program with your POS, automate your in-store promotions, and deliver personalized rewards that keep shoppers coming back.
Ready to grow your loyalty program in-store?
Let Kangaroo help you drive real results — book a free demo today.
