Using marketing automation to increase customer satisfaction is the latest trend for businesses today. Why is marketing automation important? Why do you need marketing automation? Companies that implemented this strategy are reporting an 80 percent lead increase, and a 77 percent increase in conversions. The numbers speak for themselves—marketing automation makes life easier for you as a business by taking the bulk of the work off your hands, and works well for customers, too.
What Is Automation in Marketing?
Automation in marketing involves software that makes some marketing actions automatic and scheduled. Tasks such as e-mails, social media, and other web site actions can be performed by automation technology. This saves time, and makes tasks easier.
Benefits of Marketing Automation for Your Business
One of the major functions of marketing automation is to simplify routine organizational and marketing tasks. Automation helps eliminate time-consuming and repetitive manual processes, which increases productivity as employees can focus more of their time and effort on tasks that require more valuable monitoring.
Forms, calls-to-action (CTAs), and conversion pages are assets to a successful inbound marketing campaign, but the automated workflows are the key to tying them all together. If workers are manually performing repetitive, routine tasks, the risk of human error increases significantly. Automation creates a system of these activities, processes, and documentation. This allows for a smoother and more efficient workflow.
For your business to grow, you need to find a balance between gaining and retaining customers. Acquiring customers is exciting but can cost more than keeping existing customers. You can retain customers by utilizing marketing intelligence, as it provides relevant insight into customer intent. With automation, companies can predict customer needs and decisions, allowing them to act accordingly and more efficiently; moreover, marketing automation significantly increases customer retention by engaging at-risk customers as they’re slipping away and before it’s too late!
This form of marketing focuses on achieving high scores of customers satisfaction, which leads to better retention rates. If you can build lasting relationships with your customers, you will achieve repeat sales and word-of-mouth promotion, which is a powerful marketing tool of its own. Marketing automation also allows you to personalize your relationships with each customer, prospect, and lead through relevant strategies. These strategies include lead qualification, trigger campaigns, nurturing, digital footprint analysis, lead scoring models, sales, marketing alignment, and more.
Tracking and Monitoring
To have a successful marketing campaign you will need measurable data, gained through precise tracking and monitoring. Automation software can help track marketing expenditures and monitor responses to your campaigns based on specific parameters.
Features of Marketing Automation
- Advanced E-mail Marketing:You can create beautiful and effective e-mails using templates that have already been pre-formatted. This feature allows you to run testing, view rendering reports, and test against spam filters. You can schedule e-mails to be sent at a specific time or send them immediately and track your success.
- Nurture Leads: Set up automated and customized engagement tracks at that same time so you can focus on your leads.
- Blended Lead Scoring and Grading: Instead of wasting time chasing dead ends, you can get better insight into who is showing interest in you and follow up with them.
- Prospect Activity Tracking: With automation, you can get a better understanding of each customer’s interests and receive alerts to know when to follow up with them.
- Forms and landing pages: Manage your marketing campaigns and leads with automation to ensure you improve your conversion rate.
- Closed-loop reporting: You can access reports that explain how your campaigns are working, and where your leads are coming from
How to Implement Marketing Automation
Centralize and Organize Contacts
Gather all your contacts in one place and import them into your marketing automation software. You can organize each group into segments that are valuable for your business.
Know Your Visitors
Gain a deeper understanding of your audience and find out which way is the most effective method to reach them. Pay attention to demographics, interests, geography/location, and the technology they use to visit your web site.
Capture Leads from Your Forms
This step makes it easy to enter the contact database you built by setting up forms to capture new leads. The main goal is to make sure your forms are capturing people’s information, as you will need it to build your e-mail list.
Send Your First E-mail
You can send welcome e-mails, qualification e-mails, reactivation e-mails, trial e-mails, onboarding e-mails, newsletter e-mails, and more. This is where you can find out what drives results.
Create More Leads with Gated Content
Gated content is defined as any content readers obtain in exchange for giving you their e-mail address. This kind of content includes e-books, whitepapers, and reports, that bring value to readers.
Launch a Conversation Journey
This step is about making touchpoints and interactions to enable, activate, and convert leads into customers.
Let Data Boost Your Performance
Data provides insight into what’s working, and what isn’t, and can show you where the best place is for you to invest your resources and make changes. Metrics you should focus on and include the total number of contacts, number of people in each database segment, e-mail open & click-through rates, blog and web site engagement, social media critics, unsubscribe rates, and conversion rates.
Choose the Right Marketing Automation Platform with Kangaroo Rewards
If you want to grow your customer base, marketing automation can go a long way. This software can provide you with many benefits that save you time, put your investment to good use, and achieve qualitative results. Kangaroo Rewards’ marketing automation software can help you attract, engage, and retain customers and requires minimal effort on your end. Plus, it’s effective and available at an affordable cost. When you start leveraging your own customer database, you’ll be amazed at the results—Kangaroo Rewards helps you engage your customers and foster better customer experiences. Contact us today to request a live demo and learn more about how we can help you launch your customer loyalty program. For more information about out plans and pricing, visit our web site.