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The Kangaroo Rewards Blog

Make your customers smile with tips on rewards programs, customer retention, and commerce in general.

Why Is Customer Retention Important for Businesses?

Customer Lifetime Value Customer lifetime value is a key success element for any business. The higher the value the more profitable the business will be. Lifetime value is mainly driven by customer retention . The concept is fairly simple—customers who are happy with the products and …

Written by Kangaroo Rewards on Friday September 29, 2017