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The Kangaroo Rewards Blog

Make your customers smile with tips on rewards programs, customer retention, and commerce in general.

Lightspeed Retail with a Loyalty and Marketing Platform

Is your business looking for a way to retain customers and reward them for their loyalty? Then Kangaroo Rewards is the solution you need. As a customer loyalty marketing and customer engagement platform for businesses, we’ve integrated with Lightspeed Retail POS and Lightspeed e-commerce, a program that provides a complete inventory management system, data needed to make good business decisions, and tools to keep customers returning to your store or web site. Because of this integration, we can offer a series of features that are focused on helping businesses generate even more revenue. Our platform is simple to use and extremely powerful and we offer businesses a variety of features including a Discount/Promo engine, loyalty program, referral program, tier program, digital stamp cards, raffles and much more. In fact, the retail edition of Lightspeed comes with several innovative features that can help your business thrive. Don’t believe us? Here are some of the benefits of integrating with Lightspeed.

Benefits of Integrating Lightspeed Retail and Kangaroo Rewards

Increase Sales 

Kangaroo Rewards allows brands to communicate with their customers in simpler and more personal ways such as text (SMS), e-mail, and in-app notifications. Using our platform, you can encourage first-time customers to come back, re-engage dormant ones, and boost foot traffic at a new store location by re-directing it from a thriving one. All of this can be done with the help of our automated marketing platform. We provide irresistible incentives that customers don’t want to pass up. These include deals like “buy one, get one free” and points-based reward systems, which make customers feel like they are getting more than what they came for, thus improving their perspective of the store and brand. Additionally, personalization is one feature that leads customers to buy items that are more expensive than what they originally planned to buy. By recommending related discounted items when your customer walks into the store or visits your online shop, you can appeal to their interests and encourage them to spend more.

Effective Targeting

Building store loyalty requires effective targeting. Kangaroo Rewards enables brands to distribute relevant deals to targeted customers, draw the attention of local customers using geolocation, boost traffic during slow times, and increase sales. Our platform also helps businesses customize their loyalty program by allowing them the freedom to design their own branded digital gift cards, set up the Social Media Referral feature, promote products using rewards, and engage customers. Finally, Kangaroo Rewards allows you to gather data and measure the success of your campaigns with weekly performance analytics. You can view this information on your dashboard or receive details by e-mail or text.

Mobility, Security, and Flexibility

Allowing your customers to make payments with ease goes a long way in keeping them coming back to your store. Our integration with Lightspeed enables us to help customers avoid long lines, make more transactions, and enjoy a shorter shopping process. Security is another useful feature of this integration—protecting businesses from any possible fraud. In terms of flexibility, Lightspeed lets customers buy products in-store and online with equal freedom. The platform lets brands accept refunds without making the customer present their card, takes payments over the phone, accepts all methods of payment, and uses one processor for every sales channel. 

Customized Loyalty and Marketing Program 

Whether you are in the business of apparel, electronics, sports equipment, home décor, pets, or jewellery, Lightspeed provides solutions for your retail store in terms of e-commerce, inventory management, customer loyalty, reporting and analytics, mobility and cloud, integrated payments, support, hardware, and more. Our integration of Lightspeed has allowed us to provide top-notch customer service. Through Lightspeed, you can do the following:

  • Create customer profiles that are unique to each person
  • Add notes about your shoppers
  • Assign special statuses to certain customers such as VIP
  • Offer special orders
  • Use discounts and promotional codes to reward loyal customers
  • Allow your customers to promote your store by offering gift cards
  • Create a multitude of benefits and functions with loyalty programs and integrations

Kangaroo also allows you to store valuable customer data such as their purchase history, demographics, which products are best-sellers, and store shopping trends. Additionally, you can enjoy customer-centric retailing, which means you can use a single inventory to sell online and in-store, view and modify all of your business data from one platform and provide multiple touch points between your shopper and your brand.

Kangaroo Rewards also allows you to create a loyalty program that is completely your own, including your own smartphone app. A personalized customer experience is the key to your success as it also works as a data-collection program. While you are learning what your customers like and don’t like, you can use that insight to improve your brand and provide them with a more personalized experience.

Kangaroo is available worldwide in English, French, Spanish, and Portuguese.

Build Your Customer Relationships with Kangaroo Rewards’ Platform

If you want to benefit from personalized loyalty and brand reinforcement, setting up a customer loyalty program or rewards program is the solution you need. With Kangaroo Rewards’ software, you can attract, engage, and retain customers in an automated way with minimal effort and at an affordable cost. When you start leveraging your own customer database, you’ll be amazed at the results—Kangaroo Rewards helps you engage with your customers and foster better customer experiences. Contact us today to request a live demo and learn more about how we can help you launch your customer loyalty program. For more information about our plans and pricing, visit our website.

Written by Kangaroo Rewards on Wednesday March 7, 2018

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