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The Kangaroo Rewards Blog

Make your customers smile with tips on rewards programs, customer retention, and commerce in general.

Improve Customer Loyalty with Social Media

Integrating social media into marketing strategies is more than just a trend for businesses today. There are many benefits to using these platforms to connect with prospects and customers. If you’re looking to build customer loyalty through social media and proactive communications, here are some ways that these platforms can benefit you.

How Does Social Media Improve Brand Loyalty?

Having a strategic social media plan can do wonders for your business when it comes to creating meaningful customer experiences. Brands who engage their customers and prospects through social media channels tend to experience higher loyalty from their customers than brands that don’t have a social media presence. This is why companies should take advantage of social media tools when it comes to connecting with audiences. Customers who follow a specific brand on social media are more likely to be influenced by the content that brand shares, which could influence their buying decisions and improve their loyalty. Here are some ways that social media directly improves brand loyalty. 

Engage Customers

Social media is a great tool to engage customers because you can tell your story. You should be available if they have questions or comments, and you want to come across like an established figure in your industry. It's important to consider that your customers may be smarter than you think, and you should assume that they have exposure to your competitors as well. This is why you have to become a trustworthy expert by creatively sharing information about your products or services, presenting everything with a positive spin, and interacting with customers when they leave likes, comments, and follows on your channels. 

Higher Conversation Rates

Did you know that social media marketing can provide higher conversion rates? In fact, social media has a much higher conversation rate than regular marketing channels. This is because of its “humanizing” element. Brands become more humanized when they're able to interact with customers on social media channels. Social media allows your brand to engage customers on a personal level, such as carrying out a conversation and sharing photos or videos about interesting things. You can better build trust and credibility in your brand through the use of social media, and your followers will notice this. It also helps you build your audience by bringing traffic to other channels, such as your web site or online store. 

Direct Communication

Many social media marketers assume that the customer will automatically come to them. Unfortunately, this is no longer the case. Millennials are spending more time online and take in information from brands constantly. By using social media, you are using a platform that allows direct communication with your prospects and customers, so use that to your advantage and consider out-of-the-box ways to attract customers. One proven and credible way to engage with customers is by setting up a mobile loyalty rewards program. You can encourage your customers through social media to sign up for offers and accounts associated with your web site, and lock them in by providing loyalty rewards for their repeat business. Not sure where to start? Here are some questions you should ask yourself:

  • Who is your audience or main demographic?
  • Which social media channels does your audience use the most?
  • What gets your audience talking?
  • Which network is the most effective for you to engage with your audience? 

User Generated Content (UGC)

User generated content is when your own followers or customers post blogs, videos, photographs, or comments about your products and services. This is a great way for your business to market itself. If your social media posts are exciting and interesting to customers, they may share or repost it on their own channels, connecting you with their friends, family, and followers. This is why it is so important to have an active social media marketing strategy. 

Long-Lasting Relationships

If you want customers to keep coming back, it is important that you create a positive experience for them throughout all stages of their relationship with your brand. Social media can make these kinds of impacts last for a very long time. For example, if you want to grow your customer base, you can run a promotion on social media that rewards existing customers for referring their friends and family. Rewards platforms and programs for businesses are a great way for you to show your appreciation for your customers and ensure they spread the word about your amazing products and services. There are many different ways you can incorporate rewards into your social media strategy, and it all works together to building stronger and long-lasting relationships with your customers. 

Brand Advocacy

When it comes to brand loyalty, consumers will always take into account the value they are getting from their relationship with your company. Marketers know that loyal customers spend more money on purchases, and that retaining a loyal customer has much more value for your business than trying to acquire all new customers. That’s not to say that you shouldn’t try to acquire new customers, but loyal customers who are familiar with your brand make for much stronger brand advocates on social media. There are tools via social media that you can use to identify social advocates that you can target, and then infuse those relationships with even more value and incentives.

Build Customer Loyalty with Kangaroo's Customer Loyalty Marketing Platform

If you’re looking to launch a customer rewards program to inspire loyalty and satisfy customers, check out Kangaroo Rewards’ and loyalty program software. Our platform can help you attract, engage, and retain customers in an automated way, without exerting yourself with overbearing effort and costs. When you start leveraging your own customer database, you’ll be amazed at the results. Kangaroo Rewards can help you engage your customers and foster better customer experiences. Contact us today to request a live demo and learn more about how we can help you launch your customer loyalty program.

Written by Kangaroo Rewards on Friday November 3, 2017

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