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The Kangaroo Rewards Blog

Make your customers smile with tips on rewards programs, customer retention, and commerce in general.

Lightspeed Retail with a Loyalty and Marketing Platform

Is your business looking for a way to retain customers and reward them for their loyalty? Then Kangaroo Rewards is the solution you need. As a customer loyalty marketing and customer engagement platform for businesses, we’ve integrated with Lightspeed Retail POS and Lightspeed e-commerce , a …

Written by Kangaroo Rewards on Wednesday March 7, 2018


Why You Need Marketing Automation

Using marketing automation to increase customer satisfaction is the latest trend for businesses today. Why is marketing automation important? Why do you need marketing automation? Companies that implemented this strategy are reporting an 80 percent lead increase, and a 77 percent increase in conversions. The numbers speak for themselves—marketing automation makes life easier for you as a business by taking the bulk of the work off your hands, and works well for customers, too.

iStock.com/Hanna Ferentc

What Is Automation in Marketing?

Automation in marketing involves software that makes some marketing actions automatic and scheduled. Tasks such as e-mails, social media, and other web site actions can be performed by automation technology. This saves time, and makes tasks easier.

Benefits of Marketing Automation for Your Business

  • Productivity

One of the major functions of marketing automation is to simplify routine organizational and marketing tasks. Automation helps eliminate time-consuming and repetitive manual processes, which increases productivity as employees can focus more of their time and effort on tasks that require more valuable monitoring.

  • Efficient Workflow

Forms, calls-to-action (CTAs), and conversion pages are assets to a successful inbound marketing campaign, but the automated workflows are the key to tying them all together. If workers are manually performing repetitive, routine tasks, the risk of human error increases significantly. Automation creates a system of these activities, processes, and documentation. This allows for a smoother and more efficient workflow. 

  • Customer Retention

For your business to grow, you need to find a balance between gaining and retaining customers. Acquiring customers is exciting but can cost more than keeping existing customers. You can retain customers by utilizing marketing intelligence, as it provides relevant insight into customer intent. With automation, companies can predict customer needs and decisions, allowing them to act accordingly and more efficiently; moreover, marketing automation significantly increases customer retention by engaging at-risk customers as they’re slipping away and before it’s too late!

  • Relationship Marketing

This form of marketing focuses on achieving high scores of customers satisfaction, which leads to better retention rates. If you can build lasting relationships with your customers, you will achieve repeat sales and word-of-mouth promotion, which is a powerful marketing tool of its own. Marketing automation also allows you to personalize your relationships with each customer, prospect, and lead through relevant strategies. These strategies include lead qualification, trigger campaigns, nurturing, digital footprint analysis, lead scoring models, sales, marketing alignment, and more.

  • Tracking and Monitoring

To have a successful marketing campaign you will need measurable data, gained through precise tracking and monitoring. Automation software can help track marketing expenditures and monitor responses to your campaigns based on specific parameters.

Features of Marketing Automation

  • Advanced E-mail Marketing:You can create beautiful and effective e-mails using templates that have already been pre-formatted. This feature allows you to run testing, view rendering reports, and test against spam filters. You can schedule e-mails to be sent at a specific time or send them immediately and track your success.
  • Nurture Leads: Set up automated and customized engagement tracks at that same time so you can focus on your leads.
  • Blended Lead Scoring and Grading: Instead of wasting time chasing dead ends, you can get better insight into who is showing interest in you and follow up with them.
  • Prospect Activity Tracking: With automation, you can get a better understanding of each customer’s interests and receive alerts to know when to follow up with them.
  • Forms and landing pages: Manage your marketing campaigns and leads with automation to ensure you improve your conversion rate.
  • Closed-loop reporting: You can access reports that explain how your campaigns are working, and where your leads are coming from

How to Implement Marketing Automation

  • Centralize and Organize Contacts

Gather all your contacts in one place and import them into your marketing automation software. You can organize each group into segments that are valuable for your business.

  • Know Your Visitors

Gain a deeper understanding of your audience and find out which way is the most effective method to reach them. Pay attention to demographics, interests, geography/location, and the technology they use to visit your web site.

  • Capture Leads from Your Forms

This step makes it easy to enter the contact database you built by setting up forms to capture new leads. The main goal is to make sure your forms are capturing people’s information, as you will need it to build your e-mail list.

  • Send Your First E-mail

You can send welcome e-mails, qualification e-mails, reactivation e-mails, trial e-mails, onboarding e-mails, newsletter e-mails, and more. This is where you can find out what drives results. 

  • Create More Leads with Gated Content

Gated content is defined as any content readers obtain in exchange for giving you their e-mail address. This kind of content includes e-books, whitepapers, and reports, that bring value to readers. 

  • Launch a Conversation Journey

This step is about making touchpoints and interactions to enable, activate, and convert leads into customers.

  • Let Data Boost Your Performance

Data provides insight into what’s working, and what isn’t, and can show you where the best place is for you to invest your resources and make changes. Metrics you should focus on and include the total number of contacts, number of people in each database segment, e-mail open & click-through rates, blog and web site engagement, social media critics, unsubscribe rates, and conversion rates.

Choose the Right Marketing Automation Platform with Kangaroo Rewards

If you want to grow your customer base, marketing automation can go a long way. This software can provide you with many benefits that save you time, put your investment to good use, and achieve qualitative results. Kangaroo Rewards’ marketing automation software can help you attract, engage, and retain customers and requires minimal effort on your end. Plus, it’s effective and available at an affordable cost. When you start leveraging your own customer database, you’ll be amazed at the results—Kangaroo Rewards helps you engage your customers and foster better customer experiences. Contact us today to request a live demo and learn more about how we can help you launch your customer loyalty program. For more information about out plans and pricing, visit our web site.

Written by Kangaroo Rewards on Thursday February 15, 2018


Why You Should Choose a Personalized Customer Loyalty and Rewards Program

Consumers today have different needs, desires, and habits than before. They demand more from businesses and brands, and it takes a little more effort on behalf of the business to keep them happy. This is a prime opportunity for brands to differentiate themselves from their competition by offering …

Written by Kangaroo Rewards on Thursday February 8, 2018


How Kangaroo Rewards' Loyalty Program Can Help Your Business

Loyalty programs offer incredible financial returns by encouraging customers to visit more often and spend more when they visit your store. Not every business can use the same loyalty program, and that’s why taking a customized approach is best. Kangaroo Rewards offers its clients unique loyalty …

Written by Kangaroo Rewards on Monday January 15, 2018


Questions to Ask before Starting a Loyalty Program

The e-commerce market is competitive, and it’s more important now than ever to retain customers and grow your customer base. While achieving this relies heavily on providing quality products and offering a positive customer experience, you can also benefit from providing your customers with added …

Written by Kangaroo Rewards on Friday January 5, 2018


How to Select the Best Loyalty Program for Your Business

Loyalty programs are great for businesses as they provide incentives to customers that encourage them to keep coming back for more deals. These programs are essential to growing your customer base and they provide mutually beneficial advantages. There are many different types of customer loyalty …

Written by Kangaroo Rewards on Tuesday December 5, 2017


What Makes Customers Loyal to a Brand?

What is customer loyalty? What makes customers want to keep coming back to a brand? Companies should continue to ask themselves these questions as they update and improve their marketing strategies. Although the reasons for customer loyalty may vary depending on the company and throughout the …

Written by Kangaroo Rewards on Thursday November 23, 2017


Improve Customer Loyalty with Social Media

Integrating social media into marketing strategies is more than just a trend for businesses today. There are many benefits to using these platforms to connect with prospects and customers. If you’re looking to build customer loyalty through social media and proactive communications, here are some …

Written by Kangaroo Rewards on Friday November 3, 2017


What Is a Coalition Loyalty Program and Why Is It Important?

What Is a Coalition Loyalty Program? A coalition loyalty program is a system that offers rewards to customers of two or more companies in exchange for allowing those companies to collect user data. These loyalty rewards programs are most commonly used by small- and medium-sized businesses …

Written by Kangaroo Rewards on Tuesday October 24, 2017


How to Improve Customer Loyalty and Satisfaction

Improving customer loyalty can be a tricky process, but there are many marketing strategies to increase customer loyalty and ensure the success of your business. If your company wants to enhance the customers’ overall experience with your business or brand and leave them satisfied with their …

Written by Kangaroo Rewards on Friday October 13, 2017